science of aromaology
Aveda believes every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience. To help promote your sense of well-being, their products feature aromas formulated through the art and science of aromaology. Created in their Botanical Aroma Lab, their pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power.